— Our approach

How memory actually works — and how we work with it.

Most of what we forget, we forget because we never gave our brains a fair chance to remember. MemoLeap apps are built around a small handful of well-evidenced ideas about how memory really works — and a determined refusal to fall for the gimmicks that crowd most learning apps.

— The principles

Three ideas, seriously applied.

Spaced, not crammed

The forgetting curve is real, but so is the way it can be flattened. By scheduling reviews at expanding intervals — minutes, then hours, then days, then weeks — material moves from short-term recognition into durable memory. Our apps do the scheduling work for you.

ii.

Active, not passive

Reading something five times is not the same as recalling it once. Every MemoLeap session asks you to retrieve, not just review. That small effort of pulling the answer back out is where most of the learning actually happens.

iii.

Quiet, not noisy

Streaks, confetti, hearts, gems and cartoon owls might keep you opening an app, but they don't help you remember anything. We design for genuine progress instead — calmly, honestly, and without the theatre.

— What we don't do

And just as importantly, what we don't do.

We don't sell user data. We don't run advertising — particularly not advertising aimed at children. We don't turn learning into a slot machine.

What we do, instead, is treat learners — of any age — as people with limited time and real things they want to remember. Then we build the smallest, calmest, most honest tool we can to help them remember those things.

It's an unusual position to take in 2026. We think it's the right one.

Did you know?

The science behind spaced learning and recall

The idea that we forget on a predictable curve goes back to Hermann Ebbinghaus, the German psychologist whose 1885 monograph Über das Gedächtnis ("On Memory") established the experimental study of forgetting. Ebbinghaus showed that retention drops sharply soon after learning and then more gradually — and, crucially, that well-timed reviews flatten that curve dramatically.

Modern cognitive science has taken Ebbinghaus's intuitions much further. A 2006 meta-analysis by Nicholas Cepeda and colleagues at the University of California, San Diego — drawing on 839 separate assessments across 184 published studies — confirmed that learners who space their study sessions retain substantially more than those who mass their practice into a single block. The benefit is largest when the gap between reviews is calibrated to how long you want to remember the material.¹

Equally well-evidenced is the so-called "testing effect." Henry Roediger and Jeffrey Karpicke, working at Washington University in St Louis, showed in a now-classic 2006 paper that students who spent their study time retrieving material — actively recalling it from memory — outperformed those who simply re-read the same material, even when the re-readers felt more confident. The effect grew stronger the longer the delay before the final test.²

Together, these two findings — spacing and active recall — form the bedrock of how MemoLeap apps are built. We don't choose them because they're fashionable. We choose them because the evidence is unusually clear.

Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological Bulletin, 132(3), 354–380.
Roediger, H. L., & Karpicke, J. D. (2006). Test-enhanced learning: Taking memory tests improves long-term retention. Psychological Science, 17(3), 249–255.

"A thing is not learned until it is remembered — and remembering is something we can teach."

— The MemoLeap Principle

Try the first app. See the principles in practice.

MemoLeap Multiplication Tables shows what these ideas look like when applied carefully to one specific subject.

See the app →